At the Optimal life co we strive to embody the tenets of ‘Know Thyself’ with ‘The Golden Rule’ (do unto others as you would have done unto you) through the continual asking of the question ‘What is the optimal choice?’

From the food we eat, the exercise we do and the clothes we wear to the environments we create, the cars we drive and the banks we use… what is the optimal choice?

It’s simple… the choice that best meets our needs, the needs of others and the needs of the world at large.

Author: Alistair Horscroft

March 10, 2018