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Hi, we are Alistair and Josefine and our mission is to create a movement that re-defines normal…. The Optimal Life Co is the starting point….

Normal as a baseline will lead to normative outcomes:

  1. You’ll live in average to poor physical and mental health… leading a life of coping rather than thriving
  2. Financially you will always have either ‘just enough to get by with’ or ‘not quite enough to get by with’.
  3. Leading life on other peoples terms as opposed to your own terms
  4. Likely working for ‘The Man’ rather than for yourself
  5. Having just enough energy to ‘make it’ through the day
  6. A wish list of goals with not too many ticks next to ‘achieved’.
  7. Not having ‘enough time’ to live the things you truly want to live.

The Optimal Life Co was created to inform, support, encourage and inspire you to –

Re-define your normal, so that your normal looks far more like this:

  1. True physical health and a mind free from anxiety, depression and the onslaught of stress related mental health conditions that the world seems to just accept as OK
  2. More than enough money to be able to do the things that you love. (this isn’t about becoming a ‘millionaire’, it’s about having what you need to live as you truly want to live… and that number might be significantly less or significantly more that the $1m.
  3. Leading a life where you call the shots, living a life on your own terms…
  4. Having an abundance of physical and mental energy that allows you to get what you need done and have more in the tank to play, laugh, socialise and connect in the ways that you choose
  5. Clarity on your goals and what it is you really want and love to do, be that building a tiny house and growing a vegie garden, playing music in a band, completing a tough physical challenge, having the time to travel, building extraordinary companies… whatever it is for you…


Injections of inspiration posted daily on Instagram


Info on upcoming workshops and retreats and other exciting development can be e-mailed out to you by signing up to our Optimal Life Co list here.